Anyone who knows me well knows I love the beach. So when Dan Bowman called about capturing his new Luvly + Wilde product line on the sand, I was all in.
Dan’s design skills were already proven from our previous collaborations, and he’d channeled that talent into something special: beach blankets and towels made from recycled plastics. Two-sided, fast-drying fabric meets gorgeous color combinations with names like Ebb + Flow, Erosion Explosion, Rising Tide, and Hello Hosta.
Dan wanted authentic faces that embodied the brand, not polished pro talent. Finding the right people became part of the creative process.
We’d scouted our location together and knew the area inside out. Then, the day before the shoot, we learned that Netflix had locked down the south end to film a series. So we relocated to avoid the circus and went to a quieter spot.
During the shoot, I had to remind myself that the towels were the stars — not the cool people wrapped in them. It’s a delicate balance, but getting it right is what makes the difference between a good product shot and a great one.
After delivering the images, I shared the series on Instagram and received a DM from an advertising veteran: “I really liked how you kept all of these shots modest and balanced the product well with the models.”
Luvly + Wilde is thriving, and I’m looking forward to Round 2 on the beach!
See more images from this shoot at https://lnkd.in/eVCUDSXG
Purchase these products at LuvlyandWilde.com
