After NC Healthy Start Foundation received great feedback from the SIDS PSA we produced last spring (see blog post – http://cdphoto.com/blog/?p=1697), they called with a new assignment. This time the message was essentially the same — make smart decisions — but the target was broader: young women around our state. The foundation wanted wanted this piece to really stand out. An idea the client presented featured two women having a discussion on the couch. But we decided to take it one step further by showing one woman having a conversation with herself. Our makeup artist and actress had a lot of fun with the transformation process. Many thanks to NCHSF for their trust and flexibility with this production. Which “you” are you?