Is America trending toward drinking less?

@Sèchey, an alcohol-alternative bottle shop in Charleston, promotes “Zero Proof Living” with booze-free beverages, including brands from Katy Perry and Bella Hadid.

And now they’re available at Target!

To prepare for her pitch to the national chain, Sèchey owner @Emily Heintz invested in fresh visual content. Port City Films produced the festive two-day video shoot, and hired me to create stills for the presentation.

It paid off. Congrats to Emily and Sèchey for this huge retail score!

See the Instagram photo series unfold with sparkling Sèchey images >>> @shootwithchris.

Creative | @feastmade @amberguyton
Production | @portcityfilms
Talent | @chris.tine.bean @iamjrichardson@tru1p
@_thepamelarenee @katenotcate@tikifunfun07
HMU | @whowhatoui @lisajeanwalsh
Style | @andreaserranocurates