“COME ON DOWN!!” is a phrase that you will never hear in one of my commercials. Instead, how about a call-to-action with a little more class. Take for instance these two 15-second spots for my new client Kitchen & Bath Galleries. They’re having a remodeling expo in May and would like to invite some folks around town. The idea was to incorporate the mailer into the ads and feature two of their beautiful room designs. We hope these spots do the trick, without any yelling.
“Can you shoot a political spot?” was the question. For the most part, I really don’t like political ads. Could I create one that was different? And effective? So I presented the “Thoughts” concept where instead of seeing someone endlessly talking about their agenda, you would hear what was going on inside their head. If all goes well in the primaries, this is just the first of a series of spots, each featuring a new platform point. Other opportunities for visuals of quiet reflection include cutting the grass, jogging, etc. So if you’d like to see more—and you happen to be registered in New Hanover County, NC—vote for Jason Harris for County Commissioner!
Living where I do, it’s not uncommon to be asked to do a portrait session at the beach. Every evening about an hour before sunset, flocks of photographers head east with their subjects to record them in khakis and bare feet. And while its always a challenge to truly capture someone that you have never met, there’s something about the sand and the sea that’s makes everyone relax a little. Even the shy ones. Here are a few of my favorite images from my last session with a girl at the beach.
I was referred to the communications director of the NC Healthy Start Foundation by a friend in the business. They discovered many young mothers in eastern North Carolina were choosing not to breast-feed. The foundation wanted to create a 30-second spot appealing to these new moms, pointing out the many benefits of breast-feeding for both mom and baby. When they asked me to shoot some stills along with the spot, the studio portrait concept was born.
Here are a few more images from our second shoot at Albert F. Rhodes jewelers….
