Blog

This Ain’t Work

August 24, 2010 / Editorial

It’s nice when “work” feels so much like play. Every so often, I get to leave the lights and the the crew behind. No scripts, no clapboard— just a couple of lenses and some willing (and sometimes not-so-willing) participants. I don’t believe in propping children in front of poorly painted canvases and teasing them with hand puppets. Let ’em play. Let ’em get dirty. Even when it’s a hundred degrees, they’d rather be outside. Then you’ll get those moments that remind us why we decided to be parents in the first place.

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K&BG’s Sleeping Bags

August 12, 2010 / Editorial, Film

Don’t ya love it when it all comes together. Take for example the two 15-second spots we shot for Kitchen & Bath Galleries announcing their Expo in May (see the post titled “No Shouting Required”). After the event brought in new clients, K&BG asked us to shoot a 30-second branding spot. The idea they liked best: you’ll love your new room so much that you’ll never want to leave. See how it happily plays out below.