“Hi honey, how was your colonoscopy?” isn’t something you hear very often, as people tend to put off those types of exams. Wilmington Gastroenterology decided to combat that procrastination by creating a new website featuring their beautiful offices and caring team of medical professionals. The idea was to show the friendly faces that make your visit there a better experience. That’s where I came in. Their new site lets you “meet” their staff in the privacy of your home and softens the stigma around the services they provide.