Longtime client and leading global research group PPD (Pharmaceutical Product Development) decided it was time to refresh their corporate image. Their marketing team wanted to move away from overused stock and create fresh photography that reflected a more personal side to their company. At first they were reluctant to photograph their own employees, but using models was counterintuitive to their goal. So I shared several samples of past shoots where companies around the country had brought me in to capture their own workers in their element. PPD loved the idea of getting great shots of folks who were the actual fabric of their organization, without a bunch of lights, staging or hassle. The results made them believers.