Talented director and friend, Matt Batchelor, was hired by Richmond ad agency Big River to create a short film for a hotel group. He reached out to me because they also needed some stills. After a great pre-pro call and a thorough look through the brand book for Sotherly, I got really excited. They needed someone who could creatively capture their property along with some unique details of southern life in and around Atlanta. Can you say tailor-made assignment? When working with a new creative director, the pressure gets pretty revved up, especially when there’s a lot on the line. But after seeing my rough edit from Day 1, he graciously agreed to let me revisit some of my old stomping grounds all by myself. That’s called trust. And in my book it’s better than any advertising award. A sincere thank you Geoff, Rina and Cara at Big River, and to all the people who have put their trust in my eye for so many years.