Shooting in working facilities can be a challenge, especially hospitals. You have to be uber considerate of patients, staff and visitors. So how do you capture their personality? I suggest making friends first and shooting second. The employees know a photographer is coming. So I shift their perception about how the “photo shoot” takes place. “Where would you like us to stand?” asks the nice lady. I politely say, “Give me a few minutes and I’ll let you know when I’m ready.” The marketing director smiles. Soon most folks forget I’m there. That’s when my work begins, and the authenticity shines through, naturally.