I was referred to the communications director of the NC Healthy Start Foundation by a friend in the business. They discovered many young mothers in eastern North Carolina were choosing not to breast-feed. The foundation wanted to create a 30-second spot appealing to these new moms, pointing out the many benefits of breast-feeding for both mom and baby. When they asked me to shoot some stills along with the spot, the studio portrait concept  was born.

http://www.vimeo.com/10511862

Last Modified : April 16th, 2010 Filed under : Film Navigate : Previous post / Next post