“COME ON DOWN!!” is a phrase that you will never hear in one of my commercials. Instead, how about a call-to-action with a little more class. Take for instance these two 15-second spots for my new client Kitchen & Bath Galleries. They’re having a remodeling expo in May and would like to invite some folks around town. The idea was to incorporate the mailer into the ads and feature two of their beautiful room designs. We hope these spots do the trick, without any yelling.